UK based Only Curls was founded in 2016 by Lizzie, who identified a gap in the market for curl focussed hair products and customer care.  Only Curls is still a small, family run, company. The team are all mostly curly themselves, and are passionate about curly hair and helping others embrace their natural texture. The products have all been developed to suit the unique needs of curls, waves and coils. Only Curls are Sulphate, Silicone and Paraben free, cruelty free and never test on animals.