The Curl Store is proudly the only authorised Australian stockist of LUS (Luv Ur Self).

LUS (Luv Ur Self) is on a mission which is as simple as the products they create: To encourage you to genuinely love and accept yourself — for all that you are and for all that you are not — so your unique beauty can shine through. This mission is so important that it was incorporated it right into the company name, LUS (Love Ur Self) Brands. So every time you see it on one of your bottles, you are reminded to Love Ur Self… just a little more each day!

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Proudly Canadian Based, always vegan, cruelty free and free from harmful ingredients; LUS (Luv Ur Self) offers a uniquely simple 3 step system for your curly hair (shampoo, condition + all in one styler).